Celebrating our new look
It’s been a busy year so far as we grow and expand - most excitingly, going into Liberty this past few weeks. After months of hard work, we were so proud to see de Mamiel products in their new package design on one of our most favourite department store’s shelves.
We’ve been working with lots of creative people to evolve our new look. One of the highlights being when the matt black boxes embossed in silver type, lined in duck egg blue and grosgrain ribbon when they arrived at the farm. We instantly fell in love with them. Beautiful and practical, they protect the deep violet glass bottles which have been specially manufactured to prevent UV damage and deterioration of the precious oils, minerals and plant extracts in our hand made, carefully balanced formulations. All the bottles have re-styled labelling which is individually hand screen printed at an artisanal factory local to us. These production processes give both boxes and bottles each their own anomalies which we like very much - being in keeping with our combination of luxury, attention to detail, but never mass produced ethos.
A big part of the journey has been creating some images which you can see on our newly designed website. We had a great two days working with photographer Nato Welton at his London studio near Bermondsey Market. It would be easier to tell you which glossy magazines Nato hasn’t worked with, and it was great to get his lens eye view of de Mamiel in its most recent incarnation. Our mission for this first photo shoot was to re-create Annee’s work table with the sun pouring in and to give a flavour of the creative process involved in making the products from scratch. At the crack of dawn each morning of the shoot, Annee and her husband filled up the car and headed to Nato’s studio with precious notebooks, measuring jars, pipettes and vast collection of oils and raw ingredients which have been used as props on the shoot.
When it came to shooting a series of close-ups of raw ingredients which Nato took with a magnifying lens, we were all in awe. I don’t think we’d ever seen the minute detail in shavings of orange peel, lavendar buds or pink pepper corns at such close quarters and it reminded us how stunning the patterns, textures, tones and complexity in nature’s fruits, flowers and plants truly are.
Here are a few just a few examples of the results and some ‘behind the scenes’ snapshots of the team: Annee, CatherineTurner (stylist and editor who helped us with the shoot), Nato and his right hand woman, Victoria.
We hope you enjoy looking at the photos as much as we did in creating them.